Tag Archives: Citrix History

When Citrix was Citrus

Citrix was not always called Citrix.  Originally it was called Citrus Systems.  This tale has been passed down for a number of years.  When I first started at Citrix in 1993, I remember seeing letterhead with the Citrus name.  Obviously it was left over for scrap paper.

Since then I have not seen any other evidence of this old name.  

Recently Ed Iacobucci posted pictures from the original office.  As part of this, it documents the original Citrus name.  Ed has agreed for me to use the pictures here as well.

citrussigncitrussystems

edsdesktexasoffice

edandrandyrandywood

officialsigningglenhamblin

The three people pictured are Randy Wood, Ed Iacobucci, and Glen Hamblin.

The office was in Richardson, Texas and was used by Citrus in 1989.

The photos of Ed and Randy are of signing the Series A funding documents.

The empty office is Ed’s original office.

Glen Hamblin is in the big office with lots of buffer space.

The carpet is actually a citrus color.

Thank you Ed for permission to use these photos.

Citrix VideoFrame 1.0

In 1999, Citrix released a product called VideoFrame. This new product was designed to make up for the audio and video shortcomings of server-based computing. In essence, it was an early audio/video streaming server. As good as it sounded, the product failed. By the end of 2000, the product was written off. The company that started VideoFrame was VDOnet which was acquired in July 1998.  The filing with the SEC explains what happened:

Acquired technology associated with the APM and VDOnet acquisitions were written down in the fourth quarter of 2000, as further discussed below under. “– Write-Down of Technology.”

VDONET

The in-process research and development acquired in the VDOnet acquisition consisted primarily of one significant research and development project, ICA Video Services. This project allows video applications and applications containing video to be viewed on an ICA client, and was targeted for the server-based computing market. At the date of the acquisition, VDOnet was shipping a client server video streaming product that was not operational in a Windows NT or in a MetaFrame environment. VDOnet was in the process of modifying its software to be operational in a Windows NT environment. In addition, VDOnet was developing enhancements that would provide for a live camera feed and multicast, which was intended to direct a video stream to multiple client devices simultaneously. The Company estimates this project was less than 65% complete at the date of acquisition. The aggregate value assigned to the in-process research and development was $2.4 million.

Following the acquisition, the Company continued the process of modifying the VDOnet software to be operational in a Windows NT environment. Subsequent development efforts resulted in the VideoFrame 1.0 product, which was shipped in the third quarter of 1999, but has resulted in few sales to end users. Since the acquisition, the Company explored alternative uses for the acquired technology. These uses related primarily to delivering video applications in a server-based computing environment and video streaming with ICA devices. Currently, the Company has no plans to further develop this technology.

Further down, it becomes very clear:

In July 1998, the Company completed its acquisition of VDOnet Corporation Ltd. The acquired core technology consisted primarily of the ICA Video Services project which allowed video applications and applications containing videos to be viewed on an ICA client. Subsequent development efforts resulted in the VideoFrame 1.0 product, which was shipped in the third quarter of 1999, but has resulted in few sales to end users. Since the acquisition, the Company has explored alternative uses for the acquired technology. By the third quarter of 2000, the Company was exploring uses related primarily to delivering video applications in a server-based computing environment and video streaming with ICA devices. In the fourth quarter of 2000, the Company reviewed potential modifications to its cash flow projections based on alternative uses for the technology. As a result of its evaluation, the Company did not believe that there were sufficient projected cash flows to support the carrying value of the core technology. As a result, the Company recorded a write-down of $1.8 million, representing the net book value of the VDOnet core technology as of December 31, 2000.

The fate of VideoFrame was sealed. It would take another 2 years to die completely.

The idea to support audio and video much better was sound. Based on the evidence, it appears that this product was just not mature enough to actually do it well. Audio support already existed with MetaFrame but it would not be until RAVE (SpeedScreen Multimedia) appeared that video would be possible.

It has always been difficult to get decent audio and video support in all scenarios. The basic problem is that streaming solutions expand the payloads before the client has a chance of getting the audio/video data. RAVE solved the problem for Windows Media Player by sending the data to the client without expanding. Unfortunately this did not include all video players. Work now being done with Apollo hopes to address more players.

Much of this works just natural evolution. Things are gained from past experience, especially if previous products fail. The hope is that eventually certain issues will become extinct.

User Experience by Brad Pedersen

Last year at the Citrix Solutions Conference in Europe, Brad Pedersen gave a presentation about “The User Experience“. If look at the slides, you will notice that the first several slides cover early Citrix product history. From experience, this kind of background is fairly rare and obviously important to people like Brad since he is the longest term Citrix employee. Brad started in 1989 as one of the founding engineers.

Brad and I share a desire to keep the history alive and to remember where Citrix came from.

I last saw him in Sydney during a Technical Interchange in 2005. We went on a boat cruise around the harbor with the rest of the team. Brad was busy taking pictures of Sydney as the sun was going down. I saw a copy of the pictures later and was very impressed. It was a very fun to see him again.

Brad has a certain insight that you just have to respect. It is good to see that he has stayed with Citrix this whole time.

Russ Naples Video About 64-bit Computing (2005)

Russ Naples

There are a few Citrix videos available on the Internet.  I have not found that many yet but persistence usually pays off.  Just yesterday I found one via Veoh that featured Russ Naples.  I worked with Russ in the old days at Citrix and I would guess that he started not long after me.  He was the original (successful) test manager for Citrix.  Citrix had had some test managers before this but things did not always go that well.  He arrived late 1993.Russ had lots of stories about having worked at General Electric.  He was a no-nonsense kind of guy and was well suited to the work ethic of the younger version of Citrix.  He moved up the ranks over the years to eventually become in charge of the development group of Ft Lauderdale.  I only heard small stories about him after I left America in 1997.

Russ moved on to another company called AcXess.  I didn’t get to talk with him when he left so I do not know exactly what happened.  He left Citrix late 2006.  He left AcXess in 2007.  He is now at Learn.com.

Russ’ video was made to emphasize that Citrix was taking 64-bit computing seriously.   You’ll need Windows Media Player to watch it.

It appears to be produced for WinHEC 2005 and was intended to bridge between Citrix and Microsoft efforts for 64-bit support for AMD and Intel CPUs.  The changes to Citrix software all came true as a product for a special version of Presentation Server 4.0.  By the time 4.5 came around it was already built in.

Russ is a very colorful personality and you can sense some of this from the video.   He believed in pushing the envelope and had a very north eastern (New York) style of looking at the world.  I enjoyed working with him up until I left America.  After that our working relationship was essentially non-existent.  The last time I saw him was at a Technical Interchange in Ft Lauderdale in 2005.  I chatted with him briefly but it was obvious that we lived in two very different worlds.

More Citrix History (1989-2002)

Some things are hard to find. I’ve been working on this blog since September 2006 and this is the first time I have found an excellent report on Citrix history from an independent source. If you have about ten minutes, please read NetIndustries summary for Citrix. It’s interesting because I’ve never heard some of these things before and I’ve been involved with Citrix since 1993. I’ll give you some examples.

From IBM to His Own Company

Citrix Systems was founded by Edward Iacobucci, a software developer with a long-standing bent for business. His family hailed from Argentina, and he attended high school in Atlanta. Though he loved mathematics and science, Iacobucci was also fascinated by business early on, and as a teenager was president of a company set up through the Junior Achievement program. He was introduced to computing at Georgia Tech University in the 1970s, and went on to work for IBM. Iacobucci became acquainted with Microsoft’s entrepreneurial genius Bill Gates when the two worked together on a joint IBM/Microsoft project to develop the operating system known as OS/2. By 1989, Iacobucci had decided to leave IBM. He was offered a job at Microsoft as chief technical officer of its networking group. But Iacobucci instead gathered capital to go out on his own. He began with $3 million, raised on his vision of a more fluid world of computing, where different machines could run on any kind of software, and perhaps devices like televisions and telephones could be used to connect to powerful central software servers. Iacobucci first set up Citrix in Richardson, Texas, but quickly moved back to Coral Springs, Florida, where he had been living while working for IBM. The company began with five engineers, who also left IBM’s Florida offices. The young company’s chief executive was Roger Roberts, a veteran of Texas Instruments. Iacobucci was chairman. Citrix spent two years developing its first product, which was called Citrix Multiuser OS/2. Multiuser was to work with OS/2, which Iacobucci had spearheaded for IBM. It would let more than one worker at a time tap into the operating system, through a central server computer. The company went through a second round of financing, another $3 million, in 1990, and by 1991 was ready to bring out its first product. Just days before Citrix was prepared to ship Multiuser, Microsoft announced that it would drop OS/2 in favor of its new operating system, Windows. This was horrific news for Citrix. With OS/2 now an obsolete technology, Multiuser was virtually useless. Citrix had spent $6 million, and now had little hope of recouping much of this through Multiuser. At a September 1991 board meeting, the members argued about whether to call it quits and shut the company down. But Iacobucci and CEO Roberts were certain that the company’s engineers could start over, and make a Windows version of Multiuser, if only Citrix could get more financing.

The bold sections I found the most surprising. I did not know that Citrix almost called it quits in 1991. I also did not know that Ed had been offered a job at Microsoft.

Some early investors in Citrix were doubtful that the company could keep going. But eventually they agreed to put up more money, if other investors could be rounded up, to spread the risk some. The company came out of its crisis with another $5 million to keep it afloat until it could sell its new Multiuser. Intel was one big new investor, and another was Microsoft. Microsoft bought between 6 and 7 percent of the young company, and put one of its people on Citrix’s board. So though Microsoft’s ditching of OS/2 had almost capsized Citrix, the software giant then came to the rescue. Over the next four years, Microsoft put a total of $2.4 million into the company.

I had heard that Microsoft had bought shares in the company from that time and that they owned around 7 percent of the shares. This is the first public documentation I have seen about this arrangement. I was unaware of the $2.4 million altogether. I am not sure if this is for stock or in exchange for royalty payments on Windows.

The rest of the information has been covered from a few different sources. The early history is very deep and it seems like someone from Citrix or someone very close to Citrix must have wrote it. It ends at 2002 and there is no indication that it will ever be updated.

The final quote I will leave you with is about Ed’s original vision for Citrix technology.

The agreements with hardware manufacturers put Citrix closer to the goal Iacobucci had always had for it–to run sophisticated software from simple devices. Iacobucci envisioned the next wave of “thin” machine as an “information device” as opposed to a conventional computer. “… you take your keyboard, plug it into a phone jack and a monitor, and that’s it,” he speculated in a 1998 interview with Fortune. Iacobucci was imagining an essential transformation of the computing world.

This vision is still true. My post from yesterday demonstrates that.